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Email Marketing Isn't Dead... but the way we've been taught to use email marketing is absolutely killing business...

Email Marketing Isn't Dead... but the way we've been taught to use email marketing is absolutely killing business...

Here’s How To Create A Transformational Customer Journey That Deepens Your Relationship With Your Customers And Keeps Them Coming Back For Life…

Here’s How To Create A Transformational Customer Journey That Deepens Your Relationship With Your Customers And Keeps Them Coming Back For Life…

George Bryant

MY NAME IS
GEORGE BRYANT


Husband. Father. And I've consulted some of the biggest brands in the world that you've definitely heard of.

MY NAME IS
GEORGE BRYANT


Husband. Father. And I've consulted some of the biggest brands in the world that you've definitely heard of.

I know… I get it… I understand why you would think email is dead:

 

  • Open rates are declining all the time…
  • Email campaigns are falling flat again and again... 
  • Those emails you’ve been working so hard to create aren’t even being seen…

 

(Not to mention how writing those emails is torturous these days - that blinking cursor taunting you.)

 

What’s the point in even writing emails anymore?you keep asking yourself...

 

They’re useless. Pointless. Frustrating. Annoying. 

 

When your own inbox is filled with email after email of sh*t you don’t even care about, and you’re deleting emails faster than they come in because you can’t even remember how, when, or why you subscribed to that brand in the first place…

 

Why would you spend your time doing the same?

 

Adding to the noise...

 

Taking up space in someone else’s inbox…

 

Trying to provide value when it never even gets seen anyways…

 

All evidence that email is useless, right?

 

Sure… if you’re focusing on transactional conversations with your customers. 

 

When the only reason we email our customers is to remind them of another reason they should hand over their credit card, without giving them any reason to think we actually care about their success using our product… we’re working with a broken system to begin with.

But when you understand that you have the choice to change the way you enter into relationships with your customers…

 

When you understand that you can shine your light into the world and create two-way, value based, relationships with your customers…

 

When you start seeing the whole concept of marketing differently…

George Bryant at Brand Builder summit

Then it makes complete sense that email, used the right way, can be the most lucrative piece of real estate in your business. 

 

You own it, you control it, and through it you have the opportunity to speak directly to the human on the other side of the relationship. 

 

When you start to see it that way, it makes sense that email is actually the backbone of the customer journey. 

 

So email isn’t dead, you just need to revive the way you’re using it.

The way I teach email is the same way I’ve taught everything else: a tool to create two-way, value based, relationships.

 

It means showing up in your customers’ inbox just to be there and help them achieve a small win BEFORE they’ve even given you their credit card information…

 

It means showing up once they’ve invested in your brand to share your gratitude for them, give them more support before they use your product, and set them up for the most successful experience with your brand…

 

It means showing up over and over again to help them continue to win, support them in their journey, and hold them accountable in achieving success and not just to ask for more of their money…

 

It means prioritizing their goals over your agenda. 

 

Crazy. I know. 

 

Especially when all we’re taught about email is to utilize it to send a reminder after someone has already purchased your product...

 

and only to remind them of the money they just spent…

 

And then disappear…

 

Even if they need help… especially if they might need help

 

(They’ll contact us if they need help...right?)

 

And then we just show up unannounced in their inbox… asking for more of their money.

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It even sounds insane! No wonder it doesn’t work! It’s the perfect recipe to burning bridges and becoming an efficient relationship destroying machine. 

 

And I KNOW that’s not how you want to be in relationship with your customers…

 

I know that’s what you’ve been taught to do, because that’s how email has been utilized for a long time.

 

But I know you’re here because you want to create relationships with your customers that are respectful of the human on the other end…

 

And you know there has to be a way to use email differently…

 

Where you can be in relationships with your customers and talk to them, not at them. 

 

And there is. 

 

It’s why I can send an email to a list of 66K and get a 71% open rate

Email

It’s also why I can launch a brand and do $140K in the same day. 

 

And it’s how all of my students build successful relationships with customers. 

 

Email, used with structure and purpose, is the single most powerful driver and the key to your success.

 

It’s the difference between emails that piss off your customers and those that make them better than when they found you.

How Do I Pull That Off?

How Do I Pull That Off?

With the structured and purposeful use of every single piece of communication that guides and trains my customers to know what to expect, when to expect it, and what to do every time I email them. 

 

It’s a framework on the back end that creates consistency at the front.

 

The end result? 

 

  • Open rates that go through the roof. 
  • A reliable lifeline to your customers.
  • Conversations with the people who matter most to your business 
  • The ability to train your customers with what to expect from you and then over deliver on massive value that actually lands in their inbox, is opened, and is highly transformational.
  • Brand loyalty, return transactions, and community for life. 

 

It’s the single most important and effective tool when used right, but it’s also just the beginning of what you can create and accomplish for your business. 

 

Are you ready to bring your email marketing back to life?

The Transformational Email Marketing Program

The Transformational Email Marketing Program

Email Marketing Program

Get exclusive access to our team… a private digital community where some of the smartest entrepreneurs in the world hang out… and our groundbreaking trainings…

 

Including…

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Transformational Email Marketing Foundation

Transformational Email Marketing Foundation

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(Value: $30,000)

By utilizing the foundational principles & strategies laid out in these fully guided video lessons, you will know exactly what journey needs to be created for YOUR customers in order to earn their love & trust for life. That comes from absolute clarity on the light you shine out into the world… and the person you are planning to serve. 

  • In This Section, We Cover

  • The Success Mindset

  • Lighthouse & Captain’s Assessment

    (The two most important documents in your business)

  • The 3 Types Of Customer Journeys

    (And how to map yours)

This is what I cover day 1 of my $100k consulting intensives. So companies pay me $30k for this information alone.

customer journey

The Backbone of Your Customer’s Journey

The Backbone of Your Customer’s Journey

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(Value at $5,000)

  • The High Level Strategy

  • Email Structure

  • Customer Psychology

  • Hooks, Subject Lines, and Copywriting

  • Super Signatures

  • Purchase Follow Up Emails (Amazon & eCommerce) 

  • Cart Abandon Emails

  • Cleaning Your List

  • Utilizing Pixels

  • And much more.

roadmap

The Machine

The Machine

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(Value: $50,000)

By building the machine your customers deserve.

  • Getting Leads

    (Reaching more people with value-based content)

  • Ethically Selling More Products

    (EVERYTHING leads to the next step of the journey)

  • Indoctrinating Customers Into Your Brand

    (Getting emotional buy-in)

  • Nurturing Your Customers For Life

    (Making sure they never leave)

Total Value: $85,000

 

Total Worth: 

  • Running a business in a way that makes you feel good. 
  • The life and freedom you’ve always dreamed of.
  • Making the impact you want to make. 
  • Relationships that build business for life. 
  • A belief in yourself and your own ability like you’ve never experienced before.

 

Total Investment: $1997

A ONE TIME PAYMENT OF $1997.

 

Why?

 

Because I’m on a mission to positively impact 800 brands in 2020…

 

Which puts me on a trajectory to help one million brands in the next 10 years.

And As You Can Tell, I'm Already On My Way...

And As You Can Tell, I'm Already On My Way...

"George's superpower is speed of deployment."

Chris Farrel

"If you get a chance to work with George, take it."

Jenn Mclean

"He's got a refreshing approach to engagement."

Tristan Truscott

George Bryant And Mike Dillard
George Bryant And Steve Sims
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G Bryant at BBS2018 (3)
Philip Gauthier
Kevin Ellis
Carter Good
Mike Zagare
April 3
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That’s my legacy.

 

What is yours?

 

It all starts with how you develop relationships with your customers.

Join For A One-Time Payment Of $1997 And Solidify Your Relationship With Your Customers & Earn Their Business For Life By Making A Meaningful Impact On Them.

Join For A One-Time Payment Of $1997 And Solidify Your Relationship With Your Customers & Earn Their Business For Life By Making A Meaningful Impact On Them.

And don’t worry… while this may seem like a lot of information…

 

This program is laid out to simply walk you through your entire email marketing ecosystem... building as we go… so at the end… you are left with a highly optimized relationship-building machine.

 

Therefore… the steps for getting the best results with this course are clearly laid out in front of you.

 

So when you sign up, you immediately get access to our world class member’s area…

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  • Where you have access to:

  • All of the trainings

  • Resources for implementing

  • FAQ's

  • Our private community where you can interact & network

And occasional invitations to live mastermind events in Southern California.

 

Not to mention, email check ins to create accountability & ensure you’re in momentum towards your goals.

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You saw how this focus has impacted my life & my students’ by giving our work meaning & earning freedom to live how we chooseI’ve negotiated a special offer saving you $98k on my consultancy fees…

 

With a performance guarantee that fully covers the price of your admission.

 

Now it’s decision time.

 

The Way I See It You Have Three Options...

 

Option #1: Do absolutely nothing and stay exactly where you are right now.

 

If you already have enough money to retire and you’re not worried about building an impactful company that changes lives…

 

Then maybe you don’t need this Transformational Email Marketing Program.

 

But if you’d like to build a wildly successful & impactful business, that leaves you with two other options…

 

Option #2: Do it yourself.

 

You can try experimenting with your audience…
Guess about what is needed to take them on a successful customer journey…

 

And hope they accomplish their goals without resenting your brand in the process. You can risk your entire customer base & business by doing it alone…

 

Or…

 

Option #3: Let me do the heavy lifting for you.

 

I’ll put my proven digital marketing Machine to work for you.

 

I’ll send you everything I’ve learned over the past decade when it comes to developing meaningful relationships with your customers… and taking them on a transformational journey that keeps them coming back for life.

 

I’ll help you build the system that makes every single person who interacts with your brand feel seen, heard, respected, and loved.

 

Then you can spend your time doing the things that make you feel most proud & happy.

 

Knowing you have a growing business that changes lives every single day…

 

And earns you and your loved ones freedom for life.

 

Of these three options, ask yourself…

What’s Going To Be Easier For You?

What’s Going To Be Easier For You?

question marks

You see, there are two types of people in this world…

You see, there are two types of people in this world…

Day Dreamer

Those who only dream about making a meaningful change in their life & business…

Those who only dream about making a meaningful change in their life & business…

And those who are ready to take action when the opportunity presents itself.

Tom Wang, Member

And those who are ready to take action when the opportunity presents itself.

Most people will tell you they want to live a rich & meaningful life.

 

But we both know very few will actually make it happen.

 

Like the classic tale of the willful and the wishful.

 

Most people will keep dreaming…

Cory Accepting An Award

While the few who are action-oriented & care about truly serving their customers will win.

While the few who are action-oriented & care about truly serving their customers will win.

Since you’ve read my entire letter this far, I think you’re one of the few special ones…

 

One of the 800 brand owners I want to impact in 2020.

 

If I’m right & you’re still with me…

 

Me… my team… our private community of some of the smartest entrepreneurs in the world… are ready to welcome you into our family.

 

And send you access to the Transformational Email Marketing Program.

 

Will you join us?

How Does This Work?

How Does This Work?

Well, imagine a customer comes to your brand & buys a product because it solves a problem of theirs… or helps them accomplish a goal.

 

Immediately after they buy, they get a message from your brand reminding them how much they spent.

 

Ok?” … buyers remorse begins setting in.

 

Product arrives to their house a few days later.

 

They’re excited to get started… but they’re not exactly sure how to get the best use out of the product.

 

So they go back to their inbox… nothing from your brand.

 

They use the product a few times...

 

But they’re not clear what they should expect…

 

So they stop using your product altogether after just a couple of days.

 

Then randomly, 30 something days later they receive a message from your brand…

 

With a damn sales promotion.

George Bryant

"F#$% this brand."

"F#$% this brand."

Unsubscribed. Never buying again.

 

Relationship ruined.

 

That’s a bad scenario.

But it’s exactly what 99% of brands are doing every single day.

 

Instead, let me paint another scenario for you… where things are done slightly different. Imagine somebody buys from your brand… same reasons as in the first example.

 

And immediately they receive a message from your brand thanking them for their purchase.

 

And giving them something they can immediately do to get a quick win… BEFORE the product arrives.

 

So even before they receive the product... you’ve helped them get a step closer to accomplishing their goal.

 

Then the product arrives & they simultaneously get a message from you ensuring they received it perfectly as planned… inviting them to email you back and let you know.

 

Then the next day you send them a tip for getting the best results with your product...

 

And the following day you check in again to see how they’re doing...

 

You do this day over day… holding them accountable to their goals.

 

Then you share with them other simple things they can do to get results without your product.

 

You stay in relationship with them. Putting their goals above your own agenda in every single touchpoint.

 

That person is not going to leave your brand. In fact, they will love you forever.

They will rave to their friends about you.

 

And bring you more business.

 

More lives for you to impact.

 

Who will also begin raving about you.

 

And that’s how the fire is started.

They will rave to their friends about you.

 

And bring you more business.

 

More lives for you to impact.

 

Who will also begin raving about you.

 

And that’s how the fire is started.

group conversation

... And how you take advantage of the greatest marketing opportunity in 2020 and beyond

 

Word of mouth.

 

Now, it’s not just as simple as emailing your customers every day…

 

In fact, that would be awfully difficult.

 

And frankly, unrealistic.

 

There is a system we need to build in order to create & automate this customer journey.

 

I call it, The Machine.

Sales Pages Category Pages Pillar Pages Homepage Etc.

The Machine is when your overall marketing system is optimized to bring the right people into your brand ecosystem at scale… convert sales… and create raving fans & customers for life.

By developing a deep & meaningful relationship with every single person who interacts with your brandwhether they buy from you or not.

 

And the thing that ties The Machine together… the backbone of the customer journey… is email marketing.

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